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How To Start An Online Fashion Business
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Asian Woman Using Smart Mobile Phone Taking Live Selling Online Fashion Clothes Stock Photo
The impact of COVID-19 is widespread. No matter what industry your retail business is in, the recession has definitely affected your sales and the coming months look unpredictable in terms of business growth. This is the time when most of you are thinking about starting an online store in India.
Although retail experts from Economic Times and GQ say it will take more than a year for the retail industry to recover, the current situation shows a change in consumer behavior towards online shopping more than ever. Especially with news of non-essential business closings after April 20.
In this detailed guide, we have shared some details on how to start an online store for your fashion and apparel business to prepare for a new and successful routine.
Note: This guide is for new businesses looking for advice on opening an online store.
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Shopping online for fashion is no different than shopping for essentials these days. As other retailers and consumer goods are processing online shopping, fashion brands will take the same route. You need to learn how to start an online store and launch your brand digitally to reach customers.
Retailers will offer contactless door-to-door delivery and even in-store options to their customers. Here’s what a typical customer’s shopping journey looks like now:
How to Start an Online Store: Step by Step to Start an Online Clothing Store Step 1: Register to Start an Online Store
Sign up with the email address you want to use to manage all your store-related tasks
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You can then move on to personalizing your domain name, which is also covered in this guide on starting an online store for your clothing brand.
But before that, create a logo for your online store using Hatchful Buy – it only takes a few minutes and it’s free!
Your first step in getting your store ready is to customize your store design. By default, there is a set of themes for your store But, we need to make sure that your title matches the type of product you are selling and that it reflects your brand. Here’s how to start an online store with a design that truly reflects your brand story:
First you need to choose a topic that suits you and the product you are selling. All themes designed for fashion stores can be found here.
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On the dashboard, click on ‘Online Store’. On this page, you can explore all available themes or choose the free version
Once you find the theme you like, click ‘Add Theme’ and the theme will automatically be added to your repository.
Note: The theme serves as the basic framework for your store design and you can customize it to suit your style.
Once you’ve selected your theme, you’ll be taken back to the ‘Online Store’ page. In the ‘Live Themes’ section, click ‘Customize’ to make the theme a feature of your brand.
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(I) Upload your logo first. Click on ‘Header’ and you will be shown a field to upload your brand logo.
(II) Now, depending on your selected theme, the default section displayed in your theme editor will change.
(III) Once you have added all your elements, change the tab to ‘Theme Settings’. Here, you can choose your store’s colors, typography, page layout, and checkout look.
(IV) Once you have customized your theme, click ‘Publish’ to publish your theme. If you still want to edit, you can click ‘Save’ and go back to the image. Then design.
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Menu navigation makes it easy for your customers to find your products and storefront. On the dashboard, click on ‘Online Store’, then select ‘Navigation’ from the dropdown.
Next, you need to add related pages such as about your brand page, shipping information, privacy policy, etc. Here’s how you set it up:
Here is a list of the pages we recommend in our guide on how to start an online store for success:
Now that you’ve set up your design, it’s time to add your products to your store. There are two methods of doing this:
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2. Click the Add Product button at the top right of your dashboard to start uploading your product
3. Now add product name, product description, some product images and videos to display your store, category/collection and other information.
6. If your product has many variants in terms of style, color and other parameters, don’t forget to check that box too.
If you have a large inventory, it is better to download CSV product templates. You can edit this spreadsheet and add all your products, their details, colors, product images, types, types, etc.
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On the dashboard, select ‘Products’ from the left sidebar. At the top of the page, click on ‘Import’ and then click on ‘Add File’. Once added, click ‘Upload and Continue’.
You will be shown a preview of one of the products on the table. Check the details and make sure there are no mistakes. Click ‘Import Product’ to add to your store.
Finally, you should preview and test your product page to make sure the product page URL is optimized and short, the image is clear and your text is typographically free.
You can do this by clicking on ‘Online Store’ in the left sidebar and selecting ‘Customise’ on the page that appears. Here, you can go through every product page in your store.
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Making the right purchase online can be a challenge for customers who come to your brick-and-mortar store to shop. To provide a great shopping experience (and reduce your return rate), you need to provide more support to online shoppers.
This is the step that will make or break your online store. You need to make sure that your cart page clearly lists the products added to it and their prices. You need to ensure that there are no distractions that could prevent the buyer from completing the purchase.
Set up multiple payment options so buyers can choose the payment method they want This makes it easier for them to complete online shopping.
To add a payment method to your store, all you have to do is click on ‘Settings’ and select ‘Payment Provider’.
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All popular payment methods are supported in India – including Cash on Delivery. You can view all our payment gateways here.
On the ‘Settings’ page, you’ll find the ‘Checkout’ page where you can customize various aspects of payment. You can choose to ask your customers to create an account when they check out, choose what information you want to collect from your customers, and more.
You should keep your customers updated about their order and its status. This can easily be done with transactional emails, which are automated, real-time messages sent to users about their orders. With this setup, your customers will receive instant emails when orders are confirmed, shipped and delivered. This keeps them informed, ensuring a positive customer experience.
In the dashboard, you can set up and customize email transactions. Here’s how you can do it:
How To Start An Online Fashion Business
See delivery companies currently operating in your area Choose a partner based on what your product is, who your customers are, and how fast they expect delivery.
It is important to provide a secure way for customers to receive orders without involving couriers. The contactless delivery option is a way to protect the person sending the order.
This app allows your customers to add additional delivery instructions, such as having the order delivered to their door, leaving it at their door, or calling them an hour in advance.
You can let your customers choose a date and time for delivery using apps like Delivery Date.
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The next step is to notify your customers about the status of their order. This is especially important now as it helps them plan their next purchase accordingly.
While email updates and text messages about orders and deliveries work well, you can also consider adding Messenger and web notifications.
There are some areas of the city where door-to-door delivery is not offered. Customers must check out within a specified time to make a purchase.
How to Start an Online Store and Run a Digital Fashion and Apparel Business Step 1: Choose a plan that suits your business needs.
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Once you’ve set up all of the above, it’s time to go live with your online store That’s when you need to choose the right plan for your business
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Hi, I am Erick Norman. A blogger specialist in Kitchen Design.