How To Start Up Your Own Photography Business – For years, you’ve been using your Canon or Nikon DSLR to photograph your friends’ kids, their families, and anything else that inspires you. But now you’re ready to take that step and start your portrait business. But there’s one problem: you know nothing about running a photography business. The truth is, most photographers never go to business school. Some of them figure it out with the help of a coach or class, or with good old-fashioned trial and error. And some of them did not get off the struggle bus and ruined their dreams. You’re in luck because you just hit the jackpot!
I’ve covered everything you need to know about running a profitable portrait business. Now is the time to put your family first and start earning money doing what you love. Everything here was used to create a photography business model that generated $3 million in sales.
How To Start Up Your Own Photography Business
There are many types of photography business models, but two of the most common are the “shoot and burn” and the “boutique business model.” I like to think of shooting and burning models like a fast food restaurant. The business model for the store is similar to that of an upscale, sit-down restaurant. These two photography business models serve very different types (and numbers) of clients.
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The point of the shoot-and-burn business model is to provide affordable digital photos to customers and allow you to grab your camera and shoot when you need to. Most photographers are in the shoot-and-burn photography business, so the competition pool is quite large, but there are many clients who want to shoot and burn. It is like a fast food restaurant because you deal with many customers who want your service to be fast and cheap.
The store’s business model focuses on creating and exciting customers with what can’t be bought in a store – wall art and communication for the homes of their loved ones. Many photographers do not understand the boutique business model, which means competing with other photographers in the same field is much less important. It’s like a sit-down restaurant where the photographer holds the customer’s hand at every step of the process, helping them choose their favorite products and providing excellent service.
In the in-store photography business, branding is everything. This way you attract the right customers who are excited about the idea of a loved one’s custom artwork on the walls of their home. That way, you can justify your fees and let the rest of the world know you’re worth every penny. You (your brand) have a strong backbone behind you so you can drive your marketing efforts forward.
An easy way to design your brand is to define your target market. Determine who your ideal customer is. Not just their demographics, 30-50 married moms of 2, living in the Midwest, earning $125,000 per year. Sure, you may know these things as part of your “ideal avatar,” but you really need to clarify more than just some demographic information. Start by thinking about what a day in the life of your customer looks like. What time do your clients wake up? Where will they go to work? How do they spend their free time? Are you reading Janata newspaper? Have you seen Grey’s Anatomy? Going to do yoga?
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Finding your ideal customer goes beyond demographics and generalizations. After all, what would a 30-50 year old, married with 2 kids, household income of $125k, drive an SUV say about a woman you want to hook up with? When you learn more about the lives of your ideal customers, you can learn where, when, and how to make meaningful real connections with your customers. When you gain a deep understanding of who your ideal customer is, a whole world of how and where to connect opens up as a marketer.
If you’re having a hard time connecting with your ideal client, it’s probably because you don’t understand what their life is like. If you don’t know about her life, you won’t contact her to pay more and give her an interesting experience to tell her friends.
So now sit down and write down what a day in the life of your ideal portrait client looks like. Then find places you can reach along the way and try to make meaningful connections with them. Next, write down ten qualities you want your portrait client to embody in their photography business. What makes them “wow”? What will they remember about your photography business? What is their impression after your shoot?
When you’re a boutique, the products and packaging you photograph will instantly look different from what the photographer offers. Instant photographers offer digital files at a flat rate. They sell their time for money. But as a boutique photographer, your products and packaging are high-quality and customized for your business. The reality is that there are dozens, if not hundreds, of photographers in your area. Therefore, you need to offer products that make you stand out and reflect your quality.
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As a store photographer, you won’t be competing with a live shooter because you’ll be selling something completely different than them. This is your competitive advantage. Then you can simply excite your customers, talk to them, and sell them a physical product they’ve never seen before. Of course, everyone has seen the 8x10p print. But have they ever seen a 20 x 20 metal print with an acrylic coating? By offering a variety of packages, your photos will be featured in the Walgreens Photo Center. Of course, each photographer will be given 60 minutes of shooting time. But surely they don’t offer a leather-bound album of 15 photos printed on paper with torn edges?
The reality is that other instant photographers can copy your product if they really want to, but they won’t bring the passion, creativity, or user experience that you do. They don’t have time to get intimate with customers, get to know them, and deliver a unique experience every time. Also, other instant photographers will not be able to afford the same quality products as you. You will use the Premium Photo Lab, not the Walgreens Photo Center, to print your products. I love using custom White House colors from albums to gallery rugs. However, as I said, we have our own frames in the studio because they are made just for us.
The shopping experience is a two-way street. Customers are willing to pay more, but it’s because you’re willing to do more for your business. Think of it this way. You can order room service when you arrive at the hotel or cook a delicious meal in the microwave in your hotel room. Is room service expensive? yes But you’re not just paying for the food, you’re paying for fresh ingredients. You pay someone to prepare your food the way you want it. Instead of leaving home to pick up frozen food at the store, you pay to have your food delivered to your door by a smiling waiter.
This is the level of service you need for your business photography experience. Your clients aren’t just paying for your photos. They pay for a custom frame. They pay you to come to their home and help them decide where to hang their heirloom pieces. They pay you to hold their hand through the entire process. Your job is to make them feel like they are your favorite customer in the world. In return, you’ll work with high-end clients who love you and love what you do. They won’t whine or complain or try to bargain with you because they know you’re worth every penny.
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Many new photographers don’t know the value of their photos, but don’t despair! Many photographers have been doing this for years and have no idea how to get the best value for their photos. The most important thing to remember is not to guess the value or add the numbers together. You need to sit down and list all the expenses. Then decide how much profit you want to make.
In a simplified equation, you need to factor in the actual labor and printing costs of the artwork and then add it up.
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Hi, I am Erick Norman. A blogger specialist in Kitchen Design.