How To Start Your Own Beverage Company

How To Start Your Own Beverage Company – If you want to make your own juice, wondering how to start your own juice business!

Many successful juice businesses started at a young age with a love of health and a desire to be an entrepreneur.

How To Start Your Own Beverage Company

How To Start Your Own Beverage Company

But actually loving a running and growing juice business isn’t as easy as juicing—it takes dedication, planning, and strategy.

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Read on to learn how to start your own juice business the right way so you can share and grow your juice with the world!

Want to start selling juices from home? Thinking of opening a stand or truck? Or do you want to work with the sellers immediately?

There is no right answer to what type of juicing business you should do, but you should be clear about your goals.

Before starting your juice business, you need to understand the laws. Some areas have “cottage laws” that allow you to operate your business out of your home while selling directly to customers. Other regions do not have these rights.

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Some states will require a business license. Others may also require a sales tax permit. The process for applying for a license varies by state. Nav has a great guide to resources and requirements for each state.

You will also need to decide on the legal structure of your business. You can choose to start a sole proprietorship or a general partnership, which is probably the least expensive. Often, if you want to do business under a name other than your own name, you can start by applying for an EIN (Federal Tax Identification Number) and DBA (or business name).

However, with a sole proprietorship or general partnership, you won’t have liability protection (meaning your personal assets are on the line if the juice business is sued).

How To Start Your Own Beverage Company

Alternatively, you can set up your juice business as an LLC or limited liability company. Under an LLC, your business is separate from you as an individual, so your assets are protected.

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Other options are C Corp and S Corp. These options offer tax benefits, but come at a high cost.

When you’re just starting out, you may want to be an LLC or a sole proprietorship. You can always change the structure of your business.

Whichever path you take, you need to justify your business needs. You don’t want to get into legal trouble when starting your juice business!

One of the most fun steps in building your juicing business will be defining your recipes. This is where you test what works for you and your business.

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You may also want to include friends and family for taste testing. What flavors do they appreciate and recommend for your product?

It can be tempting to create a wide variety of recipes, but it is wise to choose a small selection of the best recipes. That way, you can perfect your recipes and focus on what makes your business great.

Once you know what you’re doing with your business, it’s time to figure out what makes your juice business unique.

How To Start Your Own Beverage Company

Will your juice be cold? Will you use only organic ingredients? Do you have a special process or unusual ingredients?

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You may want to spend some time researching your competitors. They focus on the language they use, brand elements and marketing efforts. Think about what you can offer to a different audience.

Defining what you want from your business will help you understand who your target market is, how to position yourself in the market and how to market your business.

Once you’ve established your niche, you’ll be ready to start branding. Great branding helps you differentiate your juice, resonate with customers and position the juice as a desirable product.

Remember, every aspect of your brand—your logo, brand colors, label, package copy, and more—must reflect your location and unique selling proposition (your differentiator). Also, remember that each element must resonate with your audience.

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Your logo and packaging act as a mini billboard for your product. When people have endless juice options, it’s important to grab attention quickly. How will you attract customers and differentiate yourself from the competition? Will you do this through bold typography or vibrant colors?

Branding must communicate what you do, who you do it for, and why you do it better than others. Think of any image that reflects your brand’s story and values ​​and try to incorporate it into your logo and packaging.

Use your branding and packaging copy to attract customers and show them what to expect with your juice.

How To Start Your Own Beverage Company

If you are working with a company or a designer, they can help you with these steps and help you create a cohesive brand image with brand elements.

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If you’re going to make your own juice, finding the right equipment is an important step. You will definitely need to invest in a commercial juicer.

You want a durable and reliable blower. You also need to make sure it is NSF certified and meets legal and public health standards.

In addition to a juicer, you’ll need a quality knife, cutting board and scales for measuring fruit and vegetables. To store the products you will need a special refrigerator.

However, not everyone chooses to make their own juice. You can also work with a juicer – a third party that makes juice for you. Unless you plan to make your own juice at home, you’ll probably want to find a blender. Cooperatives manufacture the product and package it for you.

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Working with a manufacturer has many advantages. They will understand the legality and compliance surrounding your business and ensure you comply with the guidelines.

Your packager will walk you through the rules and help you check your compliance.

Specialty Food Associates can help you find exactly what you need for your juice business. (They also offer tons of free resources to help you get your business off the ground!)

How To Start Your Own Beverage Company

You will need to work with your packer to ensure your labels meet USDA guidelines. For example, you cannot claim that your juice is organic unless it has been tested and certified by the USDA.

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Even if you initially plan to make your own juices, you should consider outsourcing to a manufacturer once your business allows it. This is the best way to continue production so you can work with suppliers and start expanding your business.

Keeping production running is a big part of starting your juice business. But you also need to figure out where and how to sell the product.

In the beginning, you can sell from home or at farmers markets, or even online. This is a great place to start, but as you grow, you may want to expand. Wholesale to restaurants, cafes, or specialty food stores (like Milam in Miami) will help you expand your business and reach more customers.

Finally, you can contact wholesale distributors or contact the corporate offices to introduce the product to stores, restaurant chains and hotels.

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Contact wholesale juice distributors like Lively Foods and United Juice of America and see if they would be willing to work with you. Remember, the more professional your brand looks, the more likely your brand will sell! This means a quality logo, a solid marketing strategy and a professional design that reflects your brand image.

Remember, successful juice brands don’t grow overnight. It takes time to understand your brand, build relationships, create partnerships and turn your brand into success.

Build a strong online presence with professional websites and social media platforms. Connect with your customers and generate interest in your brand.

How To Start Your Own Beverage Company

Over time, as more customers come in and sellers become more interested, your brand will begin to grow. Consistency, persistence and solid positioning of yourself and your brand is key! At Crème de Mint, we have partnered with many growing juice brands such as Juicera and Express Juice. Let us help you start your juice business. Contact us today for a consultation to get started! Copyright © 2023 Media, Inc. All rights reserved. ® and related marks are trademarks of Media Inc. registered trademarks.

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